01 — Details

I conceptualized, planned, shot, and edited Instagram Reels and Youtube Shorts for San Diego's Public Library using Adobe Premiere Pro.

02 — Creative process

I was meticulous in my search for charismatic personalities to feature in my short-form videos. My intention was to introduce the audience to our staff members in a way that encourages a genuine connection. 

03 — Results

I was able to build a genuine community through engaging social videos. On average, my videos received an above-average engagement score of 7.8%. The social sentiment was highly positive, and people were demanding more content.