As a social media intern, I leveraged a new Facebook feature to increase reach and engagement.
01 — Project details
Obesity Control Center was trying to reach adults ages 40 - 55.
02 — Creative process
Facebook was the ideal social media site to reach my target audience. After social listening, I thought a behind-the-scenes video would perform well since potential patients were curious about the surgery.
03 — Results
I produced a live surgery video that received an above-average engagement rate of 6%.
+6%
Engagement Rate
18K
Views
90
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