Melt

As a social media specialist, I led the creative direction and strategy for social media campaigns.

01 — Project details

I aimed to improve the previous conversion rate the last campaign had.

02 — Creative process

After identifying my audience by location and interests, I created a new campaign highlighting the product.

03 — Results

Increased conversion rate by 20%

+20%

increase in conversion

+25%

increase in followers.

40,000

Reach

Received high engagement rates by brainstorming, creating, and scheduling content on Facebook and Instagram.

01 — Project details

I aimed to highlight the different collaborations that were happening in a unique way.

02 — Creative process

I decided to create a magazine-style post to document the creative process of creating the new flavor.

03 — Results

I engaged existing and new audiences by making unique posts that reached an above-average engagement rate of 7.9%.