As an account executive at Ink Agency, I planned content calendars for three accounts.
01 — Project details
"Zwagfit" A dancing studio that combines dancing with exercise.
"Viñedos de la Reina" A family owned winery in Valle de Guadalupe.
"Georgina" a modern restaurant with a classic touch.
02 — Creative process
I first defined each account's target audience. Then, after analyzing the competition and the account's Key Performance Indicators, I created a content calendar using Google Sheets.
03 — Results
I scheduled to post an average of 58 monthly social media posts with Hootsuite for my three accounts.
